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"What 99% Of All Real Estate Professionals DON'T Know And Will Never Find Out About"
| RE Letters | Listing Presentation | Power Advertising |
How To Solve "What’s Bugging You" About Your Business And Create Maximum Profits - Now.
Dear Realtor "Friend", Hello, and welcome to Focus On Sales newest cutting edge Real Estate Marketing System. As most of you probably already know, Focus on Sales is one of the leading Sales & Marketing Companies in the Real Estate Industry. Our Firm has a solid background in your business; in fact, we work in the real estate business everyday. We've watched Real Estate Professionals work themselves half to death just to eke out a good living. So we've made it a priority to find ..... figure out .... test and prove .... and assemble strategies for easily, efficiently and affordably obtaining more good new prospects and referrals than you can handle .... strategies virtually unknown to our industry, so that possessing them gives you a truly unfair advantage over your competitors and lets you make more money than ever before. In fact, our strategies will virtually transform your business. How To Get More Really Good Prospects In A Month Than You Now Get All Year - With Half The Effort, For Twice The Profit You presumably are reading this letter for one or more of these reasons:
Well, if you'd like to know "the secret" to all of that, it starts with this realization: being good is no longer good enough. In today's market, it’s not how much you know about what homes are for sale, financing or great listing presentations that determines your income. It is how effective you are at marketing your services that determines the balance in your bank account. You may feel that’s not fair or not the way it should be. You can fight it (and maybe go broke). Or you can embrace this as opportunity, and take steps to become as good at marketing what you do as you are at doing it. You may say "Wait a minute, I’m not a marketing person. I can’t do that." We can turn you into a Real Estate marketing whiz almost overnight with my easy-to-use, paint-by-numbers type, 1-2-3, A-B-C system. I'm here to help. On an entirely risk free basis. Let me tell you why I got into "teaching" other Realtors how to make more money. Two things happened. Event #1: One day I was talking to a friend in the Real Estate business on the phone and he was moaning and complaining about how tough things were, how slow things were. He started asking how my marketing methods could help. I started outlining the strategies I was using to build my real estate business. He had a zillion questions. Our 5-minute conversation turned into a 2 hour seminar. When we finished, he told me he was going to think long and hard about everything I’d told him and get back to me. He told me that it was all so "different" he wanted to fight it, and I said I understood. A month later, my friend invited me to lunch. At a fancy-schmantzy, expensive place with linen tablecloths, three forks on the table and waiters with tuxedo vests. Not the kind of place he’d ever taken me to lunch at before. When we were seated, he put two pieces of paper on the table in front of me. One was his bank statement from two months before, showing total deposits of about $6,000.00. The other, his most recent bank statement, showing deposits totaling $13,462.60. "The difference," he said, "came from trying just four of the strategies you gave me." They were:
What happened to his income – a whopping 200% increase in just 60 days!!! – might NOT happen to yours, by following my advice. And your current business might be bigger or smaller. Those things don't matter. What happens if you just get half the results he did? He more than doubled his sales in 60 days. What if you better yours by just half? Wouldn’t that be fantastic? What would you do with a 50% increase in income next month or the month after? — pay off a drawer full of bills and sleep better at night? Get some new computer equipment? Lease a new car? Take a vacation? Buy something nice for your long-suffering spouse? He also said, "You should definitely be teaching your stuff to other people like me. There must be lots of Realtors who have no idea that these kinds of moneymaking methods even exist. You've got to share…" That was "Event #1". Event #2: I decided to dedicate myself to learning all the inside tips, tricks and secrets of some of the greatest marketing minds of all time. I'm talking about such great marketers as: Jay Abraham, Dan Kennedy, Gary Halbert, Carl Galetti and many others. All in all, I have spent over $100,000 educating myself through home study materials, attending seminars and interviewing literally hundreds of marketing experts. Combining these geniuses methods with my own, I have built a "Super System" for turning any ordinary Real Estate business into a "high income high profit machine". This "System" is so incredibly powerful that you’ll kick yourself for not finding out about it sooner. Now, let me rattle off just a few of the "highlights" of this System. See what you think about these:
And that’s only a tiny part of this System. Yet using even just a few parts of this System - like the 4 strategies my friend used - just that alone could skyrocket your income and profits. I imagine you have questions. Let me answer the most common ones. If one doesn't interest you, you can just skip ahead to the next one. Does it cost a lot of money to use your Strategies? Some of my strategies cost almost NOTHING to use, and many pay instant dividends. Some strategies cost a few bucks, some cost a few hundred to a few thousand dollars. Some replace things you’re now WASTING money on. It really doesn't matter where you’re starting from, you can profit from my System. You could be dead-broke. You could have a pretty successful business and be eager to do better. You could just be working too hard for the money you do make, and be open-minded to better ways of doing things. The only way my System won’t work for you is if you are a close-minded, "know-it-all", unwilling to look outside your own, past experience of our industry norms for improvement. How long will it take to see results? Depends mostly on you. There are some strategies that deliver IMMEDIATE results. You can see the results in your bank account in 10 to 15 days. Some of my strategies take longer to take effect. But within 3 months, you just won't be able to remember how it felt not to have enough business. I know I’m making very bold claims, and I don't blame you for being skeptical, but you really can totally transform your business with my System, fast. Within the first 4 weeks, you will KNOW that you have made a very smart decision grabbing onto my System and putting it to work for you. Will it work in my part of the country? My System includes strategies that work in big cities, small towns and rural areas. Strategies that work just as well in New York City as in Birmingham, Alabama, whether the economy is good or bad, for big mega-agents with 10 assistants or the Realtor working alone. Can't I just learn this stuff on my own? Why should I pay you? Sure, you could figure all this out on your own. But you would go through a whole lot of trial-and-error experimentation, waste money on things that don’t work, struggle, and spend years doing it! You see, I've done all the hard work for you. I've assembled unusual but proven powerful ads, postcards, coupons, letters, etc. for every purpose and specific strategies, and I’ve put it together in a "cookbook like way", so you just follow the "recipes" and get the results. No need to invent anything. Just "plug in" your name and story, and use my materials. What makes your marketing strategies so special? These are NOT the same old things everybody in Real Estate is doing. I've gone way "outside the box" to find new, different, effective strategies. As I told you before, I spent over $100,000 finding out exactly what THE most effective marketing "gurus" do to generate massive amounts of leads and income. I’ve used their "Brain Trust" plus my own experience, as a marketing strategist, and specifically in the real estate industry to put together a Business Building System unlike anything ever seen in Real Estate. Bottom-line, though, what makes my strategies so special is that THEY WORK. Give me some specifics, AJ. What do I get in your System? Okay, here we go: (1) - A multi-letter sequence to target highly desired customers. As a result of these letters, new customers will call you up and be eager to have you come list their homes or sign them to buyer contracts. These letters will bring you a return-on-investment of 200% to 1000%. All you have to do is get them printed up and in the mail. A true "no brainer"! (2) - My unique, copyrighted "FSBO Marketing System" Differentiates you from competitors. Eliminates price resistance. Very, very powerful! (3) - How To (At Least) DOUBLE Your Yellow Pages Response. I'll show you how to put together a Yellow Pages ad that really pays off. I’ll tell you the "myths and lies" you hear from the phone book reps - what to believe, what to ignore. As you know, Yellow Pages advertising is a monthly expense. A big expense. But it is also a big opportunity if you know my secrets. If you are not currently using the Yellow Pages, you’ll learn how and why you should be. (4) - How To Make Customers Turn Into "Advocates", So You Get An Avalanche Of Referrals! You can "manage" referrals. Get your customers to "brag on you" to others. Capture your customers for life AND multiply them with these strategies. (One way we can double your business in 180 days or less is to get just one good referral from each current customer. I'll show you exactly how to do it.) (5) - Easily get more business and other "continuing, repeat referrals. Turn one-time transactions into a continuing, predictable stream of revenue. Learn how to easily generate referrals from Human Resource Directors, Doctors, Accountants and many other professionals. (6) - Here's a biggie: how to generate an avalanche of buyers calling your office begging for your help. Just one little tweak in your current marketing is all it takes to implement this easy strategy. 97 more just as valuable as these ……. In total, there are over 103 strategies like these in my System. How many will you use? I honestly don’t know. Probably not all of them. Maybe as few as ten or fifteen. Maybe as many as thirty or forty. I cannot imagine how any one of these Strategies could be worth less than $1,000.00 to you in a year’s time. So if you put a dozen to work, that's $12,000.00 in your pocket you wouldn't have gotten otherwise. 30, $30,000.00. 50, $50,000.00. It's your choice. "OK, How Do I Get All This Information, All These Tools, And Put ‘Em To Work For Me?" Everything you need is in my AUTO PROFITS MARKETING SYSTEM. The "Basic Edition" Includes all of the following: First of all, you get my HUGE "103 SECRETS MANUAL" Each of my Strategies is explained and illustrated. Second, my "MARKETING TOOL KIT" – each of the sample ads, letters, and marketing materials together, ready for you to use. In total, it's a complete, ready-to-go, marketing oriented business makeover. Third, the "Consumer Awareness" message and strategy that I use to educate my prospects on how easy it is to do business with me. This Strategy alone has such an impact on any and all advertising that you do, it can be worth thousands and thousands of dollars. As an option, you can get the "DELUXE VERSION" of the System, which includes everything I've just described above – PLUS: The Automatic Real Estate Profit System Yellow Pages Manual - You get my guide, "How To (At Least) Double The Response From Your Yellow Pages Advertising". I’ll show you how to write a yellow pages ad that gets LOTS of people to call. I’ve even included ads that you can use "as is". You just need to add your name. You’ll have THE most powerful yellow pages ad in your city! But That’s not all! In addition to the huge marketing skills manual, I am also going to include:You’ll also get the "Advanced Marketing System For Realtors". This manual gives you several easy-to-use strategies not included in the Basic System. For example: You’ll discover the secrets of using lead-generating direct response marketing to get qualified, in-need customers calling you, from cheap little ads. You’ll see exactly how to use "The 5 Things You Must Know Before You Buy Any Home" book included in your system as a "magnet" to attract all the customers you want! (You’ll never make a cold call again!!) The Advanced System also gives you additional proven, ready-to-use ads including the most powerful words in all your advertising. Last but not least, you will receive an additional ½ hour of One-on-One phone time with me to use anyway you like! "So How Much Does This Cost, Anyway?" Not a penny if you use it - because It’s going to make you a whole lot more than the investment required (Guaranteed). To more directly answer, the complete AUTO PROFITS SYSTEM requires an investment of just $497.00. Or the DELUXE, just $697.00. One average transaction you wouldn’t get otherwise more than pays back this entire investment! Is it possible to apply even a few of the Strategies and not have that happen? I doubt it. Heck, most of my successful System users accomplish this the very first month. You can even put the System on your credit card and then make back more than the investment before the next credit card statement finds its way into your mailbox. Should I charge more? Probably. I intend to. But for now, during my 2003 New Member Drive, you can have your System at this low investment. Now, take a look at everything you get for so little and by joining before I raise the price shortly.
Focus On Sales EXCLUSIVE & PROVEN AUTO PROFITS MARKETING SYSTEM FOR REAL ESTATE, UPDATED 2005 Edition Look at the real value here:
Why You Must Respond NOW: Two reasons: First, why wait? Every day that goes by without this System in your possession, working hard for you, represents lost income. Second, the above fees are subject to change, soon. My System will never be offered at a lower price. Also, if you respond within the next 10 days you'll also receive the following bonuses valued at over $600.00! BONUS GIFT #1: Great Headlines Instantly!. This HUGE manual contains over 180 pages of absolute GOLD. This manual is one of the greatest lessons in writing headlines and marketing you will ever receive. This manual is an invaluable part of my success and I have now negotiated a great deal to pass this manual along to you as a Free gift for purchasing my system. BONUS GIFT#2: a "mystery gift". I should say "mystery gifts" because your package will include tons of other marketing materials that I just didn’t have room to talk about in this letter. You will be very pleased with the amount of additional information I am going to include for you. Some of the items include special reports, ads, another Huge manual and some additional items. What Do You Have To Lose? Maybe some frustration, some struggle. Maybe some long-held beliefs about the Real Estate business that is holding you back from maximum profits. Seriously, what DO you have to lose? The only way you can lose is by losing out, by doing nothing. What Do You Have To Gain? Once you start using our System, cash will roll in. All your money worries can end. Seasonal slumps can be a thing of the past. Stress can even disappear and your business can be fun and exciting again. You can choose and attract better customers. Work less, make more. Throughout this letter, we've talked, of course, about improving your profits, about money But there is more than money at stake here. There's LIFESTYLE. Remember my friend, who I personally taught just four Strategies to, who more than doubled his income in two months? Well, he said that his bank statements told the income story, but NOT the "bigger story". He told me about being excited about getting to work in the morning. About looking forward to new customer calls. About feeling respected and appreciated as a professional. About his new enthusiasm for "marketing" - something he'd always viewed as a necessary evil before. About his new "discipline" of taking a Monday off every other week, to "goof off" with his wife, to go out to lunch, see a movie, whatever. Of taking time off to play golf. He told me that using my AUTOMATED, AUTOMATIC, AUTO-PILOT MARKETING was the most fun he’d ever had in business. Wouldn’t you like to be completely RE-ENERGIZED about your business .... AND .... to boost your take-home profits without working longer hours or working harder .... AND .... to pry yourself loose from your business for more family or recreation time??? You can. Right now. My Final Thoughts: When Lee Iaccoca was asked what single "quality" he looked for in the people he chose as his top, key associates, he instantly said: the ability to make a decision. Even though we're giving you "the bargain of the century", I know that $497 or $697 IS a significant decision for a whole lot of folks. Maybe for you. But if you do have to struggle over such an amount, I have to tell you: that's the best reason of all to act on this opportunity immediately - so two or three months from now you get past it and are NEVER financially embarrassed again. Friend, you own your own business, you have developed technical skills, you do quality work – you SHOULD be very well-paid. Taking home more money than you need EVERY week. Investing for future financial security. If you are NOT, and you turn your back on me now, then how and when are things going to change for the better in your life? Sure, you might hit the lottery. But don’t hold your breath. Get real. Please. Get my proven System. DECIDE RIGHT NOW to create the kind of business, income and lifestyle you and your family deserve. (OR, if you are already pretty successful, then do what ALL champions do - DECIDE to better your best. To get that EXTRA edge. To excel.) This is a positive decision you will be very, very glad you made - I guarantee it.
Sincerely, AJ
A.J. Focus On Sales, Inc.
P.S.: THINK!!! - How many good transactions do you need to cover this small investment? Oh, and by the way, this is also a tax-deductible investment. P.S.S.: Because you are going to receive so many awesome items in your system I just want to re-cap in case you wanted to see everything again. In the "Basic System" you receive:
And don’t forget about all of the FREE bonuses I am
going to throw in valued at over $600.00!
DO IT NOW!
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